Live events can extend your existing audience and reward them for being loyal by putting them in a place that digital media is not equipped to accommodate: face-to-face in a room. Events can accomplish in real time a sense of ownership, genuine participation, and encourage the most effective marketing than anything else available: word of mouth.
That said, most approach live events from a cookie-cutter vantage. This means they look alike, sound alike, and perform exactly like every other event anyone has ever attended.
I look past the empty platitudes of mission statements, identify the core philosophy of your organization or business, and find out what makes you unique. Then we create, from the ground up, an events strategy that sets you apart from the crowded marketplace.